如果你提出索评请求，10个客户中有7个将留下评论，其中80%的评论来自跟进电子邮件，要求购物者提供有关产品的反馈。亚马逊索评模板是亚马逊FBA卖家从客户那里获得评论和反馈的绝佳方式。
正面评价越多，卖家评级越高，获得“buy box”的几率更高，因此销量也会更高。如果你想获得更多产品评论，那么可以参考下面的索评模板，以在不违反亚马逊政策的情况下索要更多评论。
如何在亚马逊上索要反馈?
据亚马逊称，以下是获得反馈的认可方法：
以“Feedback Request”为标题直接联系买家;
在包装插页上留下索要评价的请求。
亚马逊提供以下示例文本供参考：
“Thank you for purchasing our products on Amazon.com. We strive to offer you the best value and service possible. Please take a moment to rate us as a seller on the Amazon.com website.”
这样的索评请求没有多大吸引力。请记住，客户是人，因此如果文本更贴近真人的口吻，你就能获得更多、更好的反馈。
索要反馈的模板
在大多数情况下，FBA卖家只能通过电子邮件请求反馈，因为他们无法在包装盒中塞入小纸条或插页。但是，如果你有带有私人标签的产品，则可以在产品包装盒中放一小块纸。在这种情况下，你可以索要关于产品的评价。
这些模板适用于使用电子邮件索要评价的亚马逊FBA卖家，并且是在亚马逊上索要反馈的优质模板。选择一个可以帮助吸引客户的模板，并在收到订单后约5天将其发送出去。
亚马逊订单确认模板
这是你确认订单可交付后发送的第一封电子邮件。通常，在客户收到产品前几天。
确认电子邮件是建立联系，加强购买决策并提供附加价值的好方法。
Hi (买家名)
Thank you for your purchasing (product name产品名) from (Brand Name品牌名). Your order should be with you shortly.
We went to great lengths to ensure your product name was made from the finest materials. I hope you’ll enjoy it!
I’ve put together this video that shows you how to use (product name产品名) and X different uses so you get the most out of your (product name产品名).
If you have any questions or experience difficulties while using your (product name产品名), please get in touch and we’ll resolve it as quickly as possible.
You can reach us by replying to this email or (insert contact link插入联系链接)
Regards
Name of Head of Customer Support客服名
亚马逊收货确认模板
客户收到订单之后，是你与他们进行确认的好时机。提醒亚马逊买家反馈对你的业务有多重要，并提供一个链接以使他们留下评论。
Hi (Buyer’s First Name买家名)
Thank you for your order of (product name产品名). How are you enjoying your (product name产品名) so far? Hopefully, without any issues.
The Amazon community relies on people like you for feedback on (product name产品名) so potential customers have more information when making a buying decision. Two minutes of your time and a few words goes a long way.
You can leave a product review here (insert review link插入留评链接).
Don’t forget to let us know if there’s anything wrong with your order, and we’ll fix it immediately.
Regards
(Head of Customer Support Name客服名)
并非每个人都会对产品感到满意，卖家最怕的是负面反馈。如果客户直接与你联系，那么你应立即为其提供帮助。
Thank you so much for your recent order. We wanted to check if the order met your expectations and see if you are completely satisfied.
If there are any concerns with the order, please let us know directly before leaving feedback so we can more quickly address them.
If the order met or superceded your expectations, please take a moment to leave us positive feedback.
如果你是FBA卖家，则你可以通过联系卖家支持以删除评论由亚马逊引起的负面反馈评论。只要确保仅在知道问题是由FBA(不是你或你的产品)引起的情况下才这样做。
解释留评的原因
一些买家不会留下评论，因为他们担心这会花费太多时间或精力。向他们解释留反馈的过程不需要花多少时间，可能会促使他们单击“review”按钮。
Thank you so much for your recent order. To leave us positive feedback head to Your Orders and select Leave Seller Feedback. We greatly appreciate your time!
真诚的个性化电子邮件可以帮你从亚马逊买家那里获得积极的反馈。
Hi XXX,
Thank you very much for your recent order. I hope you are enjoying your copy of XXXX. If you have a moment, I would greatly appreciate your feedback on whether or not the book arrived on time and as you expected it.
Feedback helps me to be a better seller and lets other customers know what to expect from me. It also gives me a chance to address any unexpected issues that might come up during the warehousing and shipping process. Thanks again.
Warm regards,XXX
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